When it comes to effectively marketing an app, there are several tricks and tips that can seriously influence the way the app does in terms of popularity and likeability. To optimize the production of the app within the store, keeping certain things in mind will take the app a long way. App store optimization doesn’t have to be challenging and complicated; it can be made simple, to the point, and comprehensive. An ASO company, Growth Tower, specializes in perfecting the techniques necessary to properly impact the life and performance of apps on the market, though it certainly isn’t the only one. Many agencies are focusing now on mobile marketing because of the sheer mass quantity of potential hits in the application world. That being said, Growth Tower highlights and improves upon what is most important to make the app as successful as possible.

Category Analysis
In order to appeal to the broadest market, it is imperative that the app is categorized appropriately. An app with a primary note-taking feature would be ill-placed in the gaming section, and as such, it would not perform as well on the market. ASO agencies do an in-depth consideration of each aspect and all qualities of the application in question in order to place it in the best-fitting category.

Competitor Analysis
It wouldn’t be capitalism without competitors in every sect of the market, and the app store is no exception. App store optimization would hardly be complete without the analysis of competition. Other apps on the market will always exist, with several apps all vying for the same position and doing the same tasks. It is important that the app succeeds over its competitors and proves its superiority.

Review Analysis
Another pivotal aspect to maintaining a successful position within the application market is promoting, encouraging, and obtaining excellent, quality reviews for the product. Analyzing the predominate opinions on the app can influence its potential for market success in the future. Reviews can sometimes make or break an app, and the shorter and more upbeat the review the better.

Research on the Web
Taking the time to do quality and effective research on the internet is not common, and it’s not something that a developer of an app always has the resources to accomplish. With an ASO agency, research should be a priority. Staying informed on the ins and outs of trends and styles is key to truly making an impact on the popularity of an app.

Mobile marketing thrives on the concept of keywords. When it comes to search engines, the keywords are pivotal in turning up quality results. App store optimization involves very specifically determining the most effective keywords for providing excellent service. It is important the keywords reflect an adequate description of the product itself, but they cannot be too specific or else they will never be searched for. They mustn’t be based entirely around what is popular, however, because the public will become displeased if the product advertised does not match their interest. Keywords are not easy to pick out without a comprehensive understanding of mobile marketing, and an ASO agency is the best bet for deciphering the most effective keywords for the app itself.


App Store Optimization. (n.d.). Retrieved November 15, 2016, from https://growthtower.com/app-store-optimization/

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Mok's Amechi

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